Performance and personalization

The radical change in the retail industry is taking place at a rapid pace. Changes in technologies, business models, standards and constantly evolving customers require constant adaptation. Retail companies must be able to react to the rapidly changing conditions and offer a targeted customer approach on a large scale. As a single source of truth, the SAP system enables the balance between stability and flexibility with integrated intelligence. As your 360° partner, Advanced Applications delivers customized solutions for the retail industry.

Industry solution for the trade

We are your strong partner both for SAP implementation projects and for your existing SAP system. We have enhanced SAP's best practices with smart add-ons, thus developing an industry solution that is tailored to the needs and requirements of the retail industry. Immerse yourself in your business of tomorrow!

Your processes

Logistics planning

  • Demand management and analyses
  • Return and delivery planning
  • Sales, inventory and operational planning


logistics chain

  • Forecasts, allocation and replenishment and order commitment
  • Omnichannel inventory and order confirmation
  • Monitoring, tracking and logistics networks
  • Transport Management
  • Warehouse management
  • Yard logistics


  • Refunds and discounts
  • Management of external staff
  • Invoice and creditor management
  • Operational procurement
  • Procurement analyses
  • Procurement of services
  • Purchase and contract management
  • Cooperation with suppliers
  • Supplier management


shopping experience

  • Commerce management and personalization
  • Customer discount and bonus programs
  • customer service
  • Omnichannel customer order management
  • Branch Management

Customer-oriented merchandising

and marketing

  • Master data management for merchandising
  • Merchandise and assortment planning
  • Merchandising Intelligence
  • Product design and development
  • Pricing and promotions


  • Management of external staff
  • Field service management
  • Omnichannel customer service
  • Subscription management
  • Product-related value-added services

Our AddOns for the trade


  • Advanced Quote - High quality illustrated offers
  • Inventory with SAP Interactive Forms
  • Integration for the procurement marketplace
  • Scanner-supported inventory
  • Supplier declaration (Adobe Interactive Forms)
  • Non-ferrous metal processing MM

Distribution /


  • Advanced Pack - packing table solution
  • Confirmation of receipt in SAP


  • Mail dispatch after SEPA mandate release
  • SEPA / Singe Euro Payments Area
  • advanced calculation
  • easy cost planning

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